Top 10 Marketing Mistakes

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1. Not paying attention to details
How people perceive your business is based on what image you project regularly. Whether it is online or off, not reviewing your marketing materials for typos, grammatical errors or other issues that detract from the professionalism projected by your business sends a negative message. If you don’t care to project the best image for your business, what makes a potential client think you will deliver above and beyond when providing services to them? Always have another pair of eyes look at your materials before you publish, both online and in print.
2. Not understanding your customers needs
Do you really know what your potential customers need and want? Do you understand their challenges and can clearly describe how you are the best person to help them? Before you create your marketing plan, you need to define the characteristics of your ideal client, what they desperately need that you can fill and then provide the solution better than anyone else. The more you know about your customers and what keeps them up at night, the more effective your marketing efforts will be. Study your best customers and why they chose your business. Get to know your ideal client intimately so you can produce the results they are looking for.
3. Not staying true to your brand
Your brand is the promise you make to your customers and customers know immediately when there is a disconnect between what you have promised and what they receive. If your marketing activities deviate from the voice and reputation your brand has already established, you run the risk of confusing, disappointing or angering your customers and prospects. Ensure that all of your marketing stays true to your message and the promise of your brand.
4. Not adhering to email marketing best practices
How many unsolicited email newsletters do you get? When I get a real estate agent’s newsletter from Austin, Texas, I know I was added manually! The worse thing you can do to your brand’s reputation is to send unwanted emails “just because you met them at a networking event”.
One of the most powerful resources for marketing your business is your in-house email list full of customers and prospects that are interested in what you have. Use a reputable email service provider (MailChimp, Constant Contact, aWeber, etc) to build your list. Then use email marketing to keep you in touch with your prospects and customers. Ensure you understand email best practices and avoid critical mistakes that can get your small business blacklisted.
5. Believing in and hiring the SEO “expert” that will get your business on page 1 of Google
There’s no magic bullet. There’s no expert that can guarantee first page results. If it sounds too good to be true, most likely it is. Don’t be the victim of SEO and digital marketing scams that prey on small business owners.
Find someone you can trust and can educate you on what will work for your business. It takes time for your business to appear in the search engine results, but be patient and persistent. Implementing a solid content marketing and SEO strategy will have the greatest impact on your business.
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Special thanks to the author DEBRA MURPHY
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